
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Technical poplin zipped shirt¥407,000(tax included)
- Gucci Essence Classic large duffle bag¥418,000(tax included)
- Technical silk poplin bermuda¥264,000(tax included)
- Sold outGG Marmont magnetic cord necklace¥50,600(tax included)
- Cut GG Marmont belt¥93,500(tax included)
- Knit wool sweater with muted Web¥214,500(tax included)
- Gucci Tag medium backpack¥313,500(tax included)
- Men's Cupertino ankle boot¥184,800(tax included)

- Men's Drip sneaker¥159,500(tax included)
- Leather biker jacket with Web detail¥1,336,500(tax included)
- Modal jersey T-shirt with print¥146,300(tax included)
- Coated cotton twill denim pants with Web¥253,000(tax included)
- GG Marmont magnetic cord necklace¥60,500(tax included)
- Jackie Flap large crossbody bag¥473,000(tax included)
- GG cotton canvas baseball hat¥86,900(tax included)
- Mask frame sunglasses¥74,800(tax included)

- Grainy laminated bull leather jacket¥1,540,000(tax included)
- Printed cotton jersey T-shirt¥170,500(tax included)
- Flatpack large belt bag¥203,500(tax included)
- Printed jersey trunks¥88,000(tax included)
- Washed cotton denim skinny pants¥187,000(tax included)
- Small crossbody bag with Web¥253,000(tax included)

- Seamless stretch nylon jersey tank top¥170,500(tax included)
- Washed cotton denim pants¥165,000(tax included)
- Men's Cupertino loafer¥147,400(tax included)
- Mask frame sunglasses¥77,000(tax included)
- Gucci Essence Classic small crossbody bag¥253,000(tax included)
- Gucci Interlocking charm bracelet¥57,200(tax included)
- Men's slip-on sneaker¥145,200(tax included)
- GG cotton canvas baseball hat¥86,900(tax included)
- Cotton viscose jacket with python effect¥407,000(tax included)
- Flatpack python small belt bag¥429,000(tax included)
- Gucci Interlocking pendant necklace¥69,300(tax included)
- Men's Giovanni loafer¥152,900(tax included)

- Cotton silk shirt with embroidery¥311,300(tax included)
- Jackie Flap large crossbody bag¥539,000(tax included)
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.




















































































































































































